Abstract
This paper deals the
conceptual knowledge of search engine marketing (SEM) or e
commerce, literature review, current and future aspects of e-commerce in Indian context.
This paper discussed about the top motivator factors of shopping online. The present
development would be a valuable addition to researcher and academicians; and useful
theory for practitioners, advertisers, and entrepreneurs.
Keywords: SEM, Online Marketing or E-commerce, Pay-per-click (PPC)
commerce, literature review, current and future aspects of e-commerce in Indian context.
This paper discussed about the top motivator factors of shopping online. The present
development would be a valuable addition to researcher and academicians; and useful
theory for practitioners, advertisers, and entrepreneurs.
Keywords: SEM, Online Marketing or E-commerce, Pay-per-click (PPC)
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